Improve the reach of your videos with TikTok Amplify

Do you want to expand the reach possibilities of your videos? With TikTok Amplify the social network puts at your disposal the necessary tools for it. 

Do you want to know how? Keep reading! 

TikTok Amplify: What is it? 

Ok, but what is TikTok Amplify? Basically, and in short, it is an application tool that allows you to give visibility to your videos. 

Given this, it seems easy and interesting right? 

Yes, but it also has certain aspects that can put you back. 

How it works 

Okay, TikTok is going to help me get more views on my TikTok videos… but how does it work?

If you sign up for this program, TikTok offers your videos to brands that want to advertise on the social network and carry out advertising campaigns.

The problem that has arisen as a result of this tool is that you, as the creator of the videos, cannot choose what content to send to this “amplification.” 

That is, TikTok selects the videos it will send to brands that want to advertise: without giving you the option to select them. 

Also, the other center of debate is that TikTok doesn’t pay you anything in return. But as its name says, it “amplifies” the reach and visibility of your video. 

Advantages of TikTok Amplify 

Now that you know all the conditions of this program, what benefits and advantages does it have? 

It would be unfair in this respect not to divide the advantages between the content creator and the brand. Is it all rosy for both of you? 

For the content creator: 

• It’s an opportunity to get visibility on your videos and on your TikTok profile. 
• This visibility may bring new followers, interactions and greater presence for your brand. 
• The promotion of videos is free, you don’t have to pay anything for it. 

Finally, all this promotion and impact of Amplify can end up turing the content creator into an influencer. 

Although this could be a set back at first since you don’t receive economic benefits, it could end up being the first step to living off of your TikTok channel. 

For brands:

What about companies that want to advertise on TikTok? 

The main advantage of this TikTok program is that brands don’t have to shell out an economic amount to advertise on the social network. 

In addition, they make sure to use the right content creator for their target and, of course, the videos that interest them most. 

Basically, it is an economic saving in the advertising strategy: which in itself is a great advantage for them. 

Cons of TikTok Amplify 

On the other side of this tool are the contradictions of using TikTok Amplify. 

For the content creator, the first setback is the economic one, since you will not receive any compensation for the use of your videos. 

Another con is that you have no control over which videos they will choose to advertise, nor over the brand that does it or if the message it carries is to your liking. 

For their part, brands will have to deal with the status of the content creator and their track record. Maybe if you have had some negative behavior that they don’t know about will end up falling on your brand. 

In addition, although this program takes center stage, perhaps there is not as much variety as creating the video by itself.  

How to activate TikTok Amplify 

If you have reviewed all the conditions of this TikTok program and think it can bring you benefits… try turning on TikTok Amplify from your account and see the results. 

• Open your TikTok app and go to Profile. 
• Go to the three horizontal lines icon at the top right > Creator. 
• Tools > Settings & Privacy. 
• Tap Account & Personalization. 
• Check the boxes accepting the terms and click Join. 

Ready! You are now part of the TikTok Amplify program. If you want to unsubscribe, you just have to follow the steps above and uncheck the Join box to unsubscribe. 

What do you think of this TikTok tool? Are you for or against it? Let us know in the comments. 

Anniston Ward , 29 December 2022