If you’re a daily TikTok scroller, I’m sure you’ve come across multiple TikTok shop ads on your feed. After months of developing, and testing in select regions, TikTok Shop has now established itself in the United States. Now over 150 million users can shop for products directly from the app. 

Users can shop in multiple ways including live videos, shoppable apps, affiliate programs, or even through the dedicated TikTok Shop tab. 

In this post, we will walk through a TikTok Shop tutorial for 2024, for both sellers and buyers, to get the most out of TikTok’s e-commerce platform, and buy your new favorite products.

What is TikTok Shop? 

TikTok Shop is the network’s first e-commerce platform, allowing users to purchase products directly in the app. Brands and creators can set up their shops and sell products directly through their videos while receiving a commission.

Users can find products in a few different places: LIVE shopping, the For You page, the Shop tab, brands product showcases, creator affiliate programs, and Shop ads.

TikTok has partnered with multiple e-commerce partners such as Shopify, WooCommerce, Salesforce, Magento, Commerce Cloud, BigCommerce, and more, allowing merchants to connect products from their preferred e-commerce platform. 

The network has also partnered with customer service platforms such as Zendesk, Gorgias, and 1440, print-on-demand merchandisers such as Printful, Printify, and NovaTomato, review platform Yotpo, and shipping services WeeBee, Flowspace, and Easyship. 

The TikTok Shop App & Service Store provides service and support to those looking to expand their shop to TikTok. The TikTok Shop Official Portal is where buyers, sellers, partners, and affiliates can find more information, and get started. 

How to Access TikTok Shop

Anyone user with an active account can purchase products through the app, and no extra requirements are necessary. When it comes to buying products, there are a few different places you can shop on TikTok: 

• In-Feed Videos and LIVE Shopping: Shop via tagged products in videos and LIVEs in the For You feed. 

• Product Showcase: View products, reviews, and purchase products directly from a brand’s product showcase in their profile.  

• Shop Tab: In this product marketplace, buyers can search and find products, as well as browse recommended products.  

• Shop Ads: Sellers can boost their TikTok Shops and products through Ads and reach a larger audience. 

• Affiliate Program: With this commission-based product marketing program, creators can monetize their content by sharing and promoting products. 

Now let’s dive into the different ways to shop and how to create your own shop.

Selling on TikTok Shop 

In order to create a TikTok Shop, you first need an active account. Anyone can set this up and there are no account requirements necessary to get started. Then, head to the TikTok Shop Registration page and enter your information. 

After submitting your information, TikTok will review your application and email you 1-2 days later with your application results. If approved, you can link your TikTok account and then upload and sell your products online!

When you’re ready to upload your products, these can be uploaded in the seller center. Uploaded products and content need to meet the TikTok Shop policies and TikTok Community Guidelines in order to go live. 

TikTok Shop Seller Center

Seller Center is a platform designed specifically for sellers on TikTok. It provides a user-friendly interface for you to manage your products, orders, and payments all in one place. You can also use this platform to access valuable insights and analytics to help you understand your audience and their buying behavior.

TikTok Shop Coupons

If you’re an avid TikTok user, you must have seen these fun and creative videos showcasing discounts and deals from various brands. But what exactly are TikTok Shop coupons? Well, they are exclusive codes or offers that can be redeemed for discounts on products or services from a brand’s online store. These coupons are usually shared by popular TikTok creators, who have partnered with the brands to promote their products in a unique and engaging way.

Not only are these coupons a great way to save some money while shopping, but they also provide a fun and interactive experience for both the creators and their followers. Plus, it’s a win-win situation for both the brand and the consumers!

How to use TikTok coupons

So how can you use these coupons? Here is how:

• Make sure you have the latest version of the TikTok app.
• Go to the TikTok Shop tab and browse through the amazing products.
• Once you find something you would like to purchase, click on it and add it to your cart.
• At the checkout page, you’ll see a “Coupon” option. Tap on it and enter your unique coupon code.
• Viola! You have used your first coupon on TikTok.

TikTok Shop coupon requirements

• Must have a verified account
• Must be offered the TikTok coupon through TikTok message or email
• Must use coupon in the time frame known as the validity window
• Must be the minimum age or above for you to be able to use the Discounted Service in your location.

TikTok Shop Dropshipping

Dropshipping on TikTok shop is a separate platform to market your products on TikTok. It’s a new way of shopping that combines the convenience of online shopping with the creativity and entertainment of TikTok. With dropshipping, you can browse through a wide variety of products, from fashion and beauty to home decor and technology, while watching videos on the app. You can even purchase these products directly from the app itself!

TikTok has gone the extra mile to provide buyers and sellers with the most seamless native shopping experience. And as you can see, this unlocks a ton of opportunities for both brands and creators to promote their products and find interested customers. 

Want to see all of TikTok’s features over the years? View the network evolution history below: 

Anniston Ward , 24 January 2024