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What is TikTok Creator Marketplace?
With creators taking over marketing on the app, TikTok’s Creator Marketplace is an official collaboration platform, bridging the gap between creators and brands on campaigns. This platform is a win-win for both the brand and creator, considering they are both paid and rewarded on campaigns.
Beyond monetization, creators can also receive support from TikTok on brand campaigns including tools and tips to help them continue to grow with their videos. From shopping to advertising, to live streaming, creators have a variety of options when it comes to making their hobbies a career.
Who can participate?
In order to apply for the TikTok Creator Marketplace, creators must meet a few requirements before being added to the platform:
- A minimum of 10,000 followers
- A minimum of 100,000 views in the last 30 days
- Content must be original to the owner
- Be at least 18 years old
After meeting these requirements, creators will either be asked to join or can apply, where applications will be reviewed and result notified to the applicant. Those who don’t pass initially can re-apply after 30 days.
How TikTok Creator Marketplace works
Once creators are added to the platform, they can access their Creator Marketplace dashboard and edit their profile page. To manage the account simply head to Settings, select “Creator Account” and tap on “TikTok Creator Marketplace.
Brands will send invitations to creators, which will be sent as notifications via the app, SMS, and email. These notifications can also be found in the inbox, in the “Creator Monetization” section.
If creators decide to go ahead with the proposal, they can accept it and start creating the branded content. Once creators upload their videos, they will be reviewed to ensure they meet TikTok’s Community Guidelines. If videos are denied, creators will need to film a new version. And before its officially released, the brand must approve the content as well.
How brands join Creator Marketplace
Brands can access the TikTok Creator Marketplace, as long as they have a Facebook Ads Manager account.
Inside the Creator Search tab, brands will be able to search for influencers. At first glance, brands will be able to see creator metrics including their reach, average video views, industry, and demographics.
Creating a new campaign
Inside the dashboard, there will be a red button at the top titled “New Campaign”.When brands are ready to invite influencers to their campaigns they can click on this button and a new pop-up window will prompt them to add the following details:
- Campaign Name
- Brand Name
- Brand Website
- Brand Description
- Product Name (optional)
- Industry
- The main goal for working with the creators
- Custom message
- Expected release time
- Suggested talent fee (optional)
- Contact information
When searching, brands can filter searches with factors such as location, topic, reach, average views, audience gender, audience age, and audience device.
Once they find the ones they like, they can choose to either contact them using the campaign pitch or by adding them to their list Shortlist for later. If creators accept, get in contact and organize the workflow for this campaign.
When the content has been created and the date is nearing, you can schedule the campaign and wait for the results!
After the campaign
Once the collaboration has ended, both the creator and the brand will be able to monitor the performance of the campaign. If brands set their ads up via Ads Manager, they will be able to see further analytics. Measuring the campaign is essential, in order to see what worked and what can be improved for the next collaboration.
As you can see, there are a lot of opportunities for both brands and creators with TikTok Creator Marketplace. The network is continuing to add new ways to monetize and spread wealth between creators and brands.