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What is SSI on LinkedIn, what it’s for, and how to improve it
Have you ever heard of SSI on LinkedIn but never knew what it means? If you have a face like, “Oh my god, what are they talking about?”
Read on and find out what it is, what it’s for and how you can improve it in case you’re interested…
What is the Social Selling Index?
The SSI of LinkedIn, Social Selling Index, is a formula created by this social network to know how social selling is being applied (getting real sales through social networks) on a scale of 1 to 100.
It is an index that the social network uses to assess the content of your profile, know the effectiveness of your account and see how you take advantage of resources to get sales.
It is an important number for all those who are interested in generating business on LinkedIn. Because the higher your SSI…
- The algorithm will reward your profile to position it in the top positions.
- Your published content will have more visibility.
- You will increase the opportunities to have more customers and connections.
What is SSI?
The SSI is the acronym that stands for Social Selling Index, which translates as the social sales index and comes from the concept of social selling: which refers to the achievement of real sales through the use of social networks.
SSI LinkedIn Factors
This index is composed of four factors that measure the effectiveness of your personal brand on LinkedIn and that the social network recommends that you take into account.
➡️ Optimized Profile
The SSI takes into account how complete your LinkedIn profile is. You already know that an empty profile without any content ends up being a zero on the left, the user who arrives flees in terror.
That is why it is important that you have optimized your LinkedIn profile to the maximum: a cover image, profile image, information about yourself, your interests, etc. All this adds up to the SSI on LinkedIn and for users to know you more.
➡️ Tips to optimize your LinkedIn profile
➡️ Connections of Interest
Have people located related to your industry or brand positioning. Connect with those professionals who are from your sector.
Through this data or factor, LinkedIn will know how to search for these users and connections with the search tools available to you.
➡️ Activity on LinkedIn
Your interactions on LinkedIn are also another factor, as is periodically contributing valuable content.
Content is the perfect “tool” for creating connections with other LinkedIn users. If you offer valuable content and align with interests of the community, it will go viral and reach more people. That is, more interactions and greater possibility of getting new followers and connections.
How to post content on LinkedIn
➡️ Professional Relations
Establish relationships with other like-minded professionals. Engage with other people’s posts by commenting on their posts or sharing their content in your LinkedIn feed.
Above all, LinkedIn values whether your contacts are high-ranking or business professionals, which gives consideration to your network of contacts.
How to know your SSI value on LinkedIn
Surely your question now is: How do I know what my SSI index is?
It’s easy, you just have to visit the official SSI LinkedIn page:
➡️ To know your SSI Index, click on this link ⬅️
What information appears on this page?
First of all, a quick summary of the SSI classification of the sector, and another of your network of contacts.
Secondly, a graph with your current social media sales index with the score of your factors: establish your professional brand, find the right people, interact by offering information and create relationships.
If any of this data is lower than normal, you know you have to improve it. Sharing more content or finishing optimizing your LinkedIn profile can help this.
In the following graphs, you have data to compare: In ‘People in your industry’ you have the information regarding the other LinkedIn professionals, to compare with your data.
Finally, in the people in your network you have information about the situation of the users who are in your network of contacts.
Keys to improving your SSI on LinkedIn
If you want to increase your index on LinkedIn, take into account the following factors:
✅Improve your personal brand. Your profile has to be as complete as possible. Have a good extract, so they know what you do.
It is also valuable that you have recommendations and validations from other people regarding your skills or jobs. Ask for referrals from professionals who have worked or work with you.
✅ Content of interest. The content you share on LinkedIn is a key factor for your SSI, because if users consider that it brings them value, they will interact with you in your feed.
This means that LinkedIn will be attentive to your profile and help you grow with it, and therefore, improve your SSI.
✅ Create relationships. Participate as much as possible on LinkedIn: comment on posts or share other people’s content, interact in your groups, or give your opinion as an expert in your field.
✅ Generate engagement and trust. Through your activity on LinkedIn, commenting on other posts, writing articles or following users of interest, you will generate trust and engagement.
These are Factors LinkedIn takes into account to improve your SSI.
✅ Make it clear that you can help other professionals. On LinkedIn, you will find many professionals and groups of people who network, join them.
Share experiences, ideas, and become an interesting profile for them.
✅ Recommendations. The recommendations build on part of LinkedIn’s success as a community: users can write a public recommendation to talk about you and your value as a professional.
Don’t hesitate to write to other users you know and have them write in your feed.
Now you know what SSI is on LinkedIn and how you can improve your presence on this social network… so get on with it!
Conclusion
Once you know everything about SSI LinkedIn, you may be wondering if it really is that important. The answer is that it depends on your LinkedIn goals.
If it is a social network in which you are looking to generate sales, it is undoubtedly an index to take into account. Since LinkedIn helps you to know your personal brand, know which aspects you should improve and motivate you to continue working with your account.
In addition, a good index in this aspect increases the opportunities to generate work or labor relations.
So, do you think SSI LinkedIn is important to you? Leave us a comment and we will read them!
Want to know more about LinkedIn? See this full guide.