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Link in Bio Tools To Drive Traffic
Link in bio tools help businesses and content creators drive their audience to one specific place to visit their website or link to an event, shop, etc.
But, simply having a link in your bio is not enough. Your audience may also not be aware of where your links are located and what their purpose is, so It is essential to use calls to action in your posts frequently and track your analytics. In this blog, we will discuss how to effectively use links in bio to drive traffic as well as some tools that help make this easier.
What is a Link in Bio?
A link in the bio is a clickable link inside your profile page, that redirects your audience to a website of choice! Most social media platforms give you the option when setting up or optimizing your account to add a link to the profile so it is easily accessible to your audience.
This feature looks and acts differently on each platform. For example on platforms like Facebook and Twitter, you have the ability to add a clickable link to your actual post of both these platforms. Whereas for Instagram you are unable to add a clickable link to the actual caption of the post. So adding CTA’s in your Instagram and TikTok content helps prompt your audience to visit the link in your bio. In regards to TikTok, now that TikTok Shop is becoming very popular, you cannot add multiple clickable linked to your content on TikTok.
Inside both the Instagram app and the TikTok App, they only provide space for one link in your bio. The best way to work around this is to use a link in bio tool.
What is a Link In Bio Tool?
A link in bio tool is a game changer for marketers. It allows you to add more than one link to your profile so that you do not have to just pick one. For example, if you create a post that has to do with a recent blog post and you want to link it, you will not have to continue to manually update your link so it connects with your post.
But do not fret, there are plenty of tools out there that can help make this easy! Let’s dive in!
Why Use a Link in Bio Tool?
A link in bio tool is vital for marketers, content creators, or anyone who is using social media marketing is vital to drive traffic to the correct landing pages, websites, or any link of your choosing. Since apps like Instagram and TikTok only allow one link in the bio at a time, using this tool is the best workaround so that you can add and update links as much as needed.
Driving traffic to the most important or updated links helps use social media marketing in the most effective way so that you are driving traffic to the right place in hopes of creating more better brand awareness and of course, more sales!
Link In Bio Tools
Here are some link in bio tools that could be an absolute game changer for you:
LinkTree
Linktree allows you to create your own personalized and customized page that allows you to insert all your links into one place. Instead of adding one link to your Instagram or TikTok bio, you can add the link to your LinkTree where your audience can find all of your important links. These are also always customizable so if a link needs to be updated, you can always swap them out. LinkTree offers several packages from free to paid. For the prices click here.
To create a LinkTree all you have to do is create an account:
- Go to the LinkTree website and click ‘sign up for free’
- Enter your email and create a password
- Add your links
- You must wait for your account to be verified
- You can then organize the way the links appear
Beacons
Beacons is another link in bio solution where you can organize multiple links for your bios. Beacons offers a personalized landing page for all of your chosen links to live. Beacons helps content creators, social media managers, etc to basically build a smaller version of a website. On this site, you can link things pages where users can buy your products or services directly from the page. This website also offers ‘Request Blocks’ where you can add specific requests for users to ask. For example, your audience can ask for a video message, social media shoutout, DM, Q&A, etc. Beacons offers two plans: the free Creator plan and the Entrepreneur plan. For pricing, click here.
To set up your Beacon page, just follow these steps:
- Click ‘Sign up’
- Create a Username and Password
- Click the + add links and Block Fan Requests!
Feedlink
Feedlink is a unique link in bio tool that allows Instagram and TikTok users to generate specified links and link them to each post which will lead the audience to a specific landing page. Instead of adding an unclickable link to your caption, you can use Feedlink to tag the website or landing page that has to do with your specific post. Feedlink is absolutely free as well.
To set up your Feedlink you will:
- Create your free account on FeedLink
- Link your Instagram and or TikTok to your account
- Then you will redirected to the Editor
- If you want to add a link to the post simply press ‘Add Link’
Lnk.Bio
On Lnk.Bio you can customize your page with as many links as you want with a chosen picture for each link as well. There is both a free version and two types of paid versions.
To Sign up for Lnk.Bio you will need to:
- Go to Lnk.bio
- Choose your URL domain
- Add your links, your social media icons, digital products to sell, songs, podcast episodes, videos, etc
- Open IG and add your domain to your profile
Metricool Smart Links
Metricool offers Links on all your Instagram posts, custom buttons with calls to action, and links to any clickable content. Because this SmartLink is much more than a link in your profile: it is a fully customizable URL that can be added anywhere clickable. Each link is also measurable, meaning you will have clear analytics on each link with the number of clicks so you will know how each link performs. You must create a Metricool account to access this and you can create one SmartLink page with a free account! To create your free account click the button below!
Key features of Metricool Smart Links:
- Create as many links in the bio as you need for each social media platform
- Link any content: affiliate links, YouTube videos, courses, funnels.
- Include customizable buttons with the call to action of your choice.
- Choose your design. You decide how your links will look.
- Measure the results. Each link in the bio shows how many clicks it received.
To get the most out of your Link in Bio, be sure to check out our YouTube Video below where we walk you through exactly what smart links are, how to create one, how to add customizations, and how to track your analytics!
Just having a link in your bio is not effective enough. Be sure to choose a platform that will help you achieve your specific goals and make sure your links are up to date and your posts contain CTA’s.
For more information on our Smart Link feature be sure to click the button below: