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BeReal Adds Expanded ‘Friends of Friends’ Feed
BeReal was created in December 2019 and launched in 2020. This app is very unique and unlike other platforms. Users will get a notification once a day to post their raw and real selves during that exact moment. If you post it within the specified time frame you are able to unlock 2 other posts during that day. If you post ‘late’ you only get one. This app makes users post more authentic and unfiltered posts.
In the early stages of this app, it was surrounded by lots of hype, and many people started out very active on the app. Since it only goes off once a day, it does not make sense for users to be on the app more than a few times a day to see their friend’s posts.
BeReal’s daily active users nearly halved from October 2022 to February 2023, plummeting from 20 million to 10.4 million, and have continued to have a steady decline since then. When this happens to social media apps a good fix would be to add a new and exciting feature, and that is exactly what BeReal is doing. BeReal is launching an expanded feed allied ‘Friends of Friends feed.’
What is the Friends of Friends Feed?
This new Friends of Friends Feed will allow you to see people you might know and all their posts. The creation of this new feature is in hopes to follow new people and continue to engage with people who are being real with you!
- Share your BeReal to the Friends of Friends Feed– you will have the option to select whether you want to post to your normal feed or to the new Friends of Friends feed by selecting the ‘My Friends + Their Friends’ option
- Sharing an existing BeReal with Friends of Friends- You will also be able to change the feed that you shared your BeReal into the new feed even after you’ve posted.
- Remove a user from your feed- you have the ability to permanently remove a user from the Friends of Friends Feed by clicking the X on the top right-hand corner of their BeReal.
- Kiss the old ‘Discover Page’ goodbye- This new feed will replace this old feed.
We’ve created the Friends of Friends feed to make it easier to find the people you care about most on BeReal. With the new feed, you’ll get a glimpse into what everyone you may know is up to – in all their authentic glory. Friends of Friends follows our mission to keep you connected with the people you really care about and to continue discovering how we’re all perfectly imperfect.”
-BeReal
We think this is a cool new idea and may help reignite some interest in the BeReal app, what are your thoughts on this new update?
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