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TikTok Shares Information on Maximizing Ad Effectiveness
TikTok has become a highly effective way to advertise your brands and they have been making updates and changes to their ad effectiveness. TikTok has come up with three main ways TikTok ads can be most effective, and they are:
- Attention– or the selective focus that someone chooses to process
- Resonance– or the connection between content and who the user is and what their interests are.
- Engagement– the amount of attention and involvement after the consumer views the ad.
“The Advertising Research Foundation defined attention as the degree to which those exposed to advertising focus on it. Engagement expands on this by incorporating our brain’s processing and reaction to the ad, or, to put it another way, Attention x Resonance = Engagement.”
TikTok
How to Create a Successful and Effective Ad on TikTok
Focusing on all three of these factors listed above can help you create the most effective ad possible.
The video duration also has been shown to play a key role in the effectiveness of your TikTok ad. For example, TikTok states:
“The Marketing Science unit suggests 50% of the impact from a TikTok ad is realized in the first 2 seconds, and the first 6 seconds capture 90% cumulative impact on Ad Recall and around 80% for Awareness. Moreover, the longer videos continue to play, the audience size tends to decrease.
TikTok
There is no argument that the attention span of people has decreased substantially over time, so when producing an advertisement video on TikTok, the hook or the very beginning of the video holds a lot of importance.
TikTok has no evidence of slowing down and if you are looking for a new way to advertise your brand or business, TikTok would be a great platform to try.
To dive deeper into TikTok analytics, we highly recommend reading our blog linked below: