6 tools to create effective email marketing campaigns

Email marketing is a very effective channel to send communications to potential or already established customers: you need email marketing tools.

There are many platforms for making this type of delivery, but it is recommended to combine them with other tools that help us enrich the newsletter and increase its effectiveness in terms of conversion and retention.

In this post we recommend 6 tools that will make your email campaigns both effective and attractive.

Tools for creating campaigns and landing pages

Acumbamail

Acumbamail is a tool for carrying out email campaigns and also, SMS and landing pages.

Through a simple interface and a very complete editor, it allows you to create responsive email campaigns in a simple way and without the need for great knowledge of HTML code or design.

It also allows for consulting complete reports and creating automatic flows to send emails based on user behavior, as well as personalized support in Spanish by chat, email and telephone.

Tools for measuring results

Google Analytics

Beyond the metrics of email campaigns (open rate, CTR, etc.) that you can consult in the reports of email marketing platforms themselves. It is very important to monitor what happens next on your website, that is, when you refer users from the email.

Google Analytics is the well-known free measurement tool for Google websites, and offers the possibility of monitoring all kinds of data on your landing page and website (visits, conversions, bounce rate, time of use, country, etc.)

Although learning this tool can be a bit difficult if it has never been used before, the truth is that it is the most complete option to monitor everything that happens on a website to make improvements. 

Tools for searching content

Answer the public

A key element of email campaigns, beyond trying to make sales, is creating content that generates and maintains subscriber’s interest, providing added value that encourages them to continue reading emails in their inbox.

Answer the public is a very useful keyword analysis tool to learn more about what users want to know about certain specific topics. It is very useful when generating content for email campaigns that resolve your doubts and concerns about concepts related to your business. Also, its free version is quite complete.

Tools for adding multimedia content to emails

Including multimedia content is a good idea to improve both the look and feel of your emails, make them more attractive to the eye, and increase engagement with your subscribers.

Below we recommend three libraries where you can find countless photos, GIFs and videos to include in your emails.

Pixabay

Pixabay offers a large catalog of free images to download that can help you make the design of your emails more attractive. In addition you can also find other graphic resources such as illustrations, vectors or videos.

Giphy

GIFs have become a very popular format on the Internet. Due to their ability to adapt to the context and the fact that it is a moving image, it endows it with a very effective communicative force.

By including a GIF in your emails you can increase interaction. GIPHY is one of the most popular libraries that exist to find GIFs, and also offers a tool with which you can create and edit them for free. 

Videezy

Videezy is a video library with a large catalog of free clips in HD and 4K that you can include in your content, as well as templates from After Effects and other editing programs.

With the help of these tools you will be able to create much more attractive and effective email marketing campaigns to maintain the interest of your subscribers.

Can you think of any other tool?

Pablo Diaz , 05 August 2022