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What’s Trending on Pinterest: 5 Pinterest Trends in 2024
Pinterest continues to be a powerhouse platform filled with inspiration, creativity, and a place for creators and businesses to leverage their brands. While this platform continues to favor aesthetic content, Pinterest trends are ever-changing. This platform has great potential for businesses to drive traffic to their sites, showcase their products, and build a reputation for their brand.
So, what’s trending on Pinterest in 2024? This article will cover seven trends that are taking over the platform thus far in the year.
5 Pinterest Trends in 2024
If you’re looking to grow your brand or business’s presence on Pinterest, you can use these strategies and content topics to adapt to current trends. You can also find examples of pins that have taken off on the platform, so you can gain inspiration when creating your next pins and boards.
Taking these trends combined with Pinterest SEO strategies is the perfect way to increase visibility and rank your content on the platform. The platform itself has also launched a Pinterest Trends site, where you can view which keywords and topics are trending across the platform. Even search keywords in your industry, to find what your audience is looking for.
Guides, How-To’s, and Infographics
Many flock to Pinterest when they want to learn a new skill, try a new hobby, or start a creative project. Providing guides and “how-to’s” can help you get closer to your target audience, and become a resource on the platform.
Infographics are also extremely useful, as they can hold a multitude of information while still being visually appealing. This is where Pinterest keyword research comes in handy, to understand what topics your audience is searching for.
For example, say you’re a travel agency or brand and want to provide your ideal clients with travel tips, must-see attractions, and ideas on what to do while traveling. Go City has done a good job of creating guides and infographics that users can use for quick, insightful travel information:
Interactive Video Pins
We all know that video content reigns across all social media platforms. On Pinterest, it’s no different. Video Pins are regular pins, just in the form of video. These still appear on the regular Pinterest feed. Video pins are great for showing off your products, going behind the scenes of your brand, providing a review, or leveraging your UGC.
In this example, this creator shared a video showing how to make this recipe. In under a minute, users can learn how to recreate this recipe. You will also notice this creator has repurposed this content from TikTok, taking advantage of sharing content across multiple platforms.
Sustainable and Eco-Friendly Content
In our consumer trends article, with data from Statista, we found that eco-friendliness will be very important when it comes to what users decide to buy. Consumers are more likely to invest in brands that are committed to sustainability. This can look different across brands, however, sharing information about how to reduce waste, sharing your eco-friendly products, or providing sustainable alternatives are great places to start.
In this example, The Good Trade has compiled a list of 99 sustainable fashion brands by budget in 2024, a great resource for those looking to buy from eco-friendly brands:
Nostalgic-Feeling Content
Retro is in, and nostalgia is more than just a feeling. This is allowing brands to get funky in their graphics, images, and creations. While this may not translate across all platforms, Pinterest is the place to test new creatives.
Promoting an event? Launching a new product? In this example, Elements Envato created a retro-looking event flyer, that promotes the event while catching the user’s attention:
User-Generated Content
Lastly, UGC is here to stay. User-generated content is any content that is posted by a fan, customer, or unofficial representative of your brand. This can be in the form of videos, images, testimonials, blog posts, written text, live videos, etc. UGC is allowing brands to promote their products without spending a fortune on traditional marketing or advertising.
This is also a topic that will trend on Pinterest in 2024 since users value reviews that come from outside the brand. Pinterest is a great platform for sharing UGC creative content. Many UGC creators are leveraging Pinterest to promote their affiliate marketing products, benefiting both the creator and the brand.
This creator was able to promote an Avéne product while linking her Amazon Storefront so users can buy directly from her shop.
Manage Pinterest with Metricool
When it comes to managing multiple social media platforms, you need a management tool to centralize your tasks and optimize your work. With Metricool you can connect to over nine social media platforms, to schedule, analyze, and manage your digital presence in one place.
Schedule pins and let Metricool auto-publish the content for you, so you can spend more time focused on interacting with your audience and fine-tuning your strategy. View in-depth analytics and top-performing pins so you can find what content works best for your community.
The best part? You can do this for completely free!