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X Signs Exclusive Content Deal With Paris Hilton
The CEO of X recently announced that they are collaborating with their first celebrity. They have chosen Paris Hilton to pair up with for a content deal. This new deal is in hopes of increasing video content on X.
What Does The Content Deal Include?
In this content deal with Paris Hilton, X will create 4 video programs. This program will include a topic Paris Hilton is a pro in, Live shopping, as well as Space Audio Chats and more. This deal also includes Paris as an official launch partner for X’s different products, services, and future endeavors.
X has been cranking out updates and changes often to compete with other social media platforms. They want to be the ‘Everything App’ so they need to compete with all kinds of features on different apps. This push is to increase the amount of video content posted to the app as well as advertisements and video streaming.
“Together, we’re going to be exploring new ways to connect with all of you across video, live video, live shopping, and even Spaces. And we’re just getting started. Loves it.”
Paris Hilton
We believe that Paris Hilton was just the start of the celebrity collaborations that X is going to do. What do you think about celebrity content deals? Do you think this is an effective way to boost content?
For more information on X and how to post effectively, it is important to stay up to date with X’s changes and updates especially having to do with the algorithm. Click the button below to learn more: