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Here’s What We Know About the Threads Algorithm in 2024
Threads has definitely surprised us. Starting as the fastest social media network to acquire 100 million users, then seeing a nearly 80% decrease in engagement just a month later. In the US, we weren’t sure if this network would make it until it was released in the EU in December 2023, when we saw a rise in the number of daily active users. As this network continues to develop, we know one thing will also begin to evolve, the Threads algorithm.
Although Meta hasn’t released a ton of new features, they have created developments that change the nature of its algorithm, such as the topic tags feature and search capabilities.
What Determines the Threads Algorithm?
So, what determines how Threads content is ranked? While other platforms hone in on personalization, Threads takes a slightly different approach to provide a range of content from those you already follow, as well as content from creators you don’t follow.
Since the Threads algorithm doesn’t organize content chronologically, this automatically randomizes and mixes what content appears on each user’s feed. However, the Threads algorithm isn’t completely random and has a few methods to its madness.
Post Ranking vs. Content Discovery
The goal of Thread’s algorithm is to create a balance between post-ranking and content discovery. This means that while you will see content based on the profiles you follow, and the content you interact with, the platform will also mix in content from accounts you don’t follow.
This is a way to further test what content you like, as well as give creators an equal opportunity for their content to be found. Remember when TikTok was like this…? However, instead of throwing you completely random content, the algorithm tends to supply your feed with content based on your interests.
Threads wants to help content creators leverage their accounts so the algorithm works to have users discover creators they aren’t aware of but may interest them.
Topic Tags and Search
Threads released a rather big addition to the platform, Topic Tags. Similar to trending topics on X (Twitter), these tags allow users to join trending conversations on the network, and organize their content on a specific tag feed. Depending on what topics you are more interested in, you can assume your feed will reflect these topics.
Thread’s search feature has broadened since its first launch, which can further play into determining its algorithm. You can search by keywords to find related content. So as it goes, we can assume Threads tracks these searches to curate your feed.
User Control and Personalization
Users do have a few options when it comes to personalizing their accounts to determine what content they want to see on their feeds. This includes actions such as blocking accounts, restricting users, and reporting content.
Furthermore, Threads has a feature called “hidden words” in which users can add specific words or phrases they want to be excluded from their feed. In this setting, you can select to turn off “Offensive words and phrases” as well as create “Custom words and phrases” to exclude from your feed.
To find this, head to your account Settings, then “Privacy” and select “Hidden Words”.
Tips to Gain Visibility on Threads
You may be wondering if you can break the Threads algorithm and boost your content’s engagement. While there is no exact formula for succeeding on this platform, we do have a few tips that can help you build a strong community on this platform:
Post consistently
Just as other networks go, the Threads algorithm favors consistency. If you’re noticing that your posts aren’t performing well, adjust your posting frequency accordingly and consider increasing your posting.
Provoke conversations
This platform is perfect for facilitating interesting conversations with your audience, and to reach new users. Consider adding questions in your posts, a poll, or topic tags to encourage users to engage with your content.
Engage with other users and creators
As you scroll through your feed, you will notice content from profiles you don’t follow. Engage with content you find interesting, and consider reposting if you think it will interest the rest of your audience.
The Future of The Threads Algorithm
While Threads continues to roll out new features and changes to the network, we can only assume the algorithm will follow suit. Does this mean a chronological feed? Trending topics? Filters in the search function?
Threads are also in the works of expanding its API, which would allow third-party tools and developers to have more access to the platform such as scheduling, analytics, and integrations. This could mean a more complex algorithm and future feed personalization.
Although we can’t say for sure, we will make sure to be on the lookout for every and all updates. In the meantime, you can join our newsletter for updates about the top social media news of the week. Subscribe and never miss an important update!